Product sales can be increased by simply adjusting the way they are presented at the shelf. Merchandising is the area that deals with this part of sales: the sum of efforts to maximize sales by managing the way promotional materials are placed and distributed One way to classify merchandising techniques is [...]
Preparations for the first day of school start in time for both parents and retailers. The vast majority of customers await the period of back-to-school discounts and offerings to purchase a large portion of the indispensable requisites for a new school year. Retailers have at their disposal a [...]
Customer loyalty promotions or programs are very important in the marketing strategy used by the company. They are designed to encourage customers to continue using the company's products, offering them various coupons, promising products or special prices. The main objective [...]
Christmas, Easter and, in recent years, holidays like Halloween, are a very important sales potential for most retailers on the market. In these times, shops can change the interior arrangement and presentation to the shelf to amplify the visibility of seasonal products and facilitate access to them [...]
FEFO is the merchandising rule where the products expiring first are also the first to be sold. This technique is used to control the inventory of products in the store and is used especially when the retail chain sells products with a very small period of validity. FEFO technique is useful in reducing loss because products [...]
FIFO, from the English "first in, first out", is an inventory method based on the premise that the first goods entered in the inventory will also be the first to be sold. Companies or stores that implement this method adopt the strategy to first sell the first units introduced into the system to streamline spending [...]
A business that is based on sales can increase their volume and customer engagement with a well-built merchandising strategy. The sum of practices related to positioning, arranging and packaging of products, merchandising is an effective way to involve and inspire buyers. An effective merchandising strategy refers to [...]
A properly implemented retail audit program can give you a complete and objective picture of some issues your company might face in terms of brand perception and how products are presented and placed in stores in which they are marketed. The retail audit program includes a complete assessment of one or more stores at the customer's request. It is recommended that this [...]
A successful merchandising program can be identified as a result of analyzing a number of key elements. These performance indicators are linked to increased sales. The merchandising department can use other methods to determine whether the implemented program has been successful and how it [...]
In-Door advertising is a form of advertising that takes place in closed locations with high traffic, its purpose being to promote products and services to the target audience that frequents these locations. The increased impact of this type of promotion is given by sending the desired message exactly at the time of [...]