Mystery Shopping is a special method of evaluating the services offered by a particular company through information received from a volunteer acting as an undercover client. This direct evaluation process can be used to better understand the services offered by competitors or to assess the services of [...]
Month: July 2019
When it's good to outsource the sales department
An outsourcing sales team can be very suitable for those companies where there is no permanent sales office. This method can be used to make sales locally, regionally and, in some cases, also nationwide. An external team has the advantage of being composed of experienced professionals [...]
The ABC of merchandising – terms and definitions
Merchandising, or "art" to present and promote company products at the place of sale, is based on a number of specific practices, complemented with promotional techniques and an evaluation of the implemented program. Companies using merchandising techniques can rely on the services offered by [...]
5 Visual merchandising tips to increase sales per square meter
Have you ever wondered why the products on the shelves are not sold? Or why do customers go out with almost empty shopping baskets? Merchandising is a sales technique used frequently in stores, based on the design and location of the shopping area to maximize sales. This technique is subtle and takes into account [...]
3 Reasons to use a FMCG merchandising program
In order for a business to work it is essential that its services/products are presented in an appealing way, it should be remembered that having the right information at the right time is a key factor in the success of a sales campaign. In the simplest way, we say about marketing that it may constitute the manner in which the merchandise presents the products to the consumer, both the aspect and the content [...]