FIFO, from the English "first in, first out", is an inventory method based on the premise that the first goods entered in the inventory will also be the first to be sold. Companies or stores that implement this method adopt the strategy to first sell the first units introduced into the system to streamline spending [...]
Author: FMCG
Merchandising – A must have to increase sales
A business that is based on sales can increase their volume and customer engagement with a well-built merchandising strategy. The sum of practices related to positioning, arranging and packaging of products, merchandising is an effective way to involve and inspire buyers. An effective merchandising strategy refers to [...]
How can a retail audit program help you
A properly implemented retail audit program can give you a complete and objective picture of some issues your company might face in terms of brand perception and how products are presented and placed in stores in which they are marketed. The retail audit program includes a complete assessment of one or more stores at the customer's request. It is recommended that this [...]
Key elements of a successful merchandising program
A successful merchandising program can be identified as a result of analyzing a number of key elements. These performance indicators are linked to increased sales. The merchandising department can use other methods to determine whether the implemented program has been successful and how it [...]
How to choose the right materials for in-door promotion (POSM)
In-Door advertising is a form of advertising that takes place in closed locations with high traffic, its purpose being to promote products and services to the target audience that frequents these locations. The increased impact of this type of promotion is given by sending the desired message exactly at the time of [...]
How a Mystery shopping program helps your business
Mystery Shopping is a special method of evaluating the services offered by a particular company through information received from a volunteer acting as an undercover client. This direct evaluation process can be used to better understand the services offered by competitors or to assess the services of [...]
When it's good to outsource the sales department
An outsourcing sales team can be very suitable for those companies where there is no permanent sales office. This method can be used to make sales locally, regionally and, in some cases, also nationwide. An external team has the advantage of being composed of experienced professionals [...]
The ABC of merchandising – terms and definitions
Merchandising, or "art" to present and promote company products at the place of sale, is based on a number of specific practices, complemented with promotional techniques and an evaluation of the implemented program. Companies using merchandising techniques can rely on the services offered by [...]
5 Visual merchandising tips to increase sales per square meter
Have you ever wondered why the products on the shelves are not sold? Or why do customers go out with almost empty shopping baskets? Merchandising is a sales technique used frequently in stores, based on the design and location of the shopping area to maximize sales. This technique is subtle and takes into account [...]
3 Reasons to use a FMCG merchandising program
In order for a business to work it is essential that its services/products are presented in an appealing way, it should be remembered that having the right information at the right time is a key factor in the success of a sales campaign. In the simplest way, we say about marketing that it may constitute the manner in which the merchandise presents the products to the consumer, both the aspect and the content [...]