The Retail Audit service is a control system for examining and measuring the behavior of brands, sub-brands and various SKU’s within a category in different sales channels. Further activities can be also taken such as:
▪ Being always in stock (Brand/SKU)
▪ Prices
▪ Location (number of sides, position on the shelf) and how to implement the merchandising standards
▪ POSM and their positioning
▪ Secondary placements, including customer stands/displays/ clients refrigerators
▪ Monitoring promotions and special actions – samplings
▪ Mystery shopper
▪ Evaluating your team or distributors based on specific qualitative criteria
Depending on the customer's preferences, based on the marketing audit reports, we compile personal analyses, on: network, store, region, area, brand, SKU, sales representatives, etc.