Have you ever wondered why the products on the shelves are not sold? Or why do customers go out with almost empty shopping baskets?
Visual merchandising is a sales technique used frequently in stores, based on the design and location of the shopping area to maximize sales. This technique is subtle and takes into account in most cases the buyer's behavior and preferences. A customer satisfied with the general settlement in the store, the ease with which he finds the desired products, as well as the way the offerings are presented, will certainly be more tempted to buy. FMCG Management specialists show you five important tips for a successful visual merchandising campaign.
Start with the target audience
To know whom the products on the shelf are intended for, will help in creating an effective visual merchandising. When we speak of the target audience, however, only demographic data such as age, sex, income is not enough. It needs to penetrate much deeper into knowing, lifestyle, psychology and customer behavior.
Use the fundamental principles of design
Good knowledge of the main design elements can help you to apply those key strategies that make the difference. An element that the human eye perceives as pleasing or attractive takes into account some basic principles such as the location of the lines, shape, size or texture of the products. These elements can be integrated into the general merchandising plan, but also in the case of the merchandising plan for seasonal products.
Use attractive stands
A promotional stand must draw attention, but details can make a difference in the case of permanent stands and shelves. Also, the ambiance of the store is very important. Customers must not feel constrained by too small or over-crowded spaces, and the shelves must not be too loaded.
Provide enough guidance on the position of the stand
A specially arranged stand in the store must be duly reported, especially in the case of large stores, such as hypermarkets. A banner or light signal can be placed in front of the store to signal the offer better.
Integrate the stand into the store's overall image
A newly placed stand must naturally integrate into the overall image of the store. This is especially important for seasonal product stands. A new stand can also offer something more unique: you can integrate interactive elements for your customers.
Do not limit your inspiration sources
This last tip binds to creativity. You can use multiple sources to inspire yourself for the design of your next stand, or for design and placement inside your store. Visual merchandising is based on the power of the image, so you can inspire yourself from numerous sources for images with a strong impact on the viewer.
The image of the store is still creating before a customer can get inside it. Do not forget that in addition to applying the indoor merchandising techniques, you should allocate the necessary attention to other sides of the store too.
Visual merchandising can be of great help to increase sales of a store, but this strategy works best when implemented alongside other mechanizing strategies. Our experts can answer your questions and provide you with services that are suitable for the type of store and targeted customer category.
We can also provide you with other services, such as those specializing in advertising or sales.